I was privileged to be part of the Film4 Innovation Forum, held at Channel 4 on Tuesday 18th November. A very surreal but inspiring experience, being amongst a collection of varying creative minds with each striving for the same thing; innovative storytelling. I'm choosing to write a short post about the things I discovered yesterday, not because they are a matter of fact, indeed their beauty is that they are quite the contrary, but because the technologies we embrace say a lot about human behaviours and needs. Fear not, my blog is not about to turn into a diary, but I just have to share my insight from the day.
The key note speech was delivered by Frank Rose, author of 'The Art of Immersion'. He described a world in which storytelling is becoming non-linear, participatory, and immersive. The boundary between fact and fiction is evermore blurred, and this was reiterated throughout the day with the likes of 'Frank' discussed by Hugh Garry, the projects of National Theatre Wales, and the 'Karen' app from Blast Theory. What each of these artistic projects have in common is the way in which they use our basic human needs; the want to constantly know more, and be more involved with a world that extends our own.
Throughout the day, many questions ran through my mind. Why are we so willing to share so much information in the public sphere of social media, some of which we do not share with our nearest and dearest? Why are we so fascinated by the lives of others, whether they're famous, or not in the case of @JonBurroughs83, star of 'Frank'?
The incomplete conclusion I have come to for these types of questions, is that we as humans have a need to evolve, we need to be challenged by the platforms we invest our time into. In order to create a challenge, we need to experience something new, something innovative. A story told with multiple layers gives the viewers more paths to explore, different images to portray onto themselves and provides a different experience with each participation in the story. We follow people on twitter because we want to know something more about that person; the story of their life has us hooked. The sense of feeling like we don't know everything, means we want to know more, so again, we are hooked.
The message I want to leave you with, is one of encouragement to extend your mind left and right, rather than just aiming to an assumed target ahead. Discover unknown territories. By immersing ourselves further into other worlds, story worlds through which we are lead, we uncover more about ourselves through the questions posed by the challenge.
Many thanks to the whole team at Film4 for the event!